How We Will Test SEO Processes
The Scientific Method Used to Test SEO Techniques
Six Steps To Use SEO Testing By Scientific Method
- Ask a question
- Do background research
- Construct a hypothesis
- Test your hypothesis with an experiment or series of experiments
- Analysis your results and formulate a conclusion based on your results
- Share Your Results
SEO Test Examples Table:
Why We Prefer Using A Null Hypothesis Approach
Search Engine Optimising is a mess business with a multitude of factors outside of our control. Not only is Googles methods of ranking not readily available to the public, but it is prone to change without notice. Furthermore, ranks are run like a blind arms race against many competitors. Therefore you could be improving your website greatly, but loosing rank in comparison to your competitors who are improving at a faster pace.
To work around these confounding factors testing is done using statistical data gathering practices and confirming results by illustrating a statistically significant degree of correlation or not.
This is analogous to the legal principle of presumption of innocence, in which a suspect or defendant is assumed to be innocent (null is not rejected) until proven guilty (null is rejected) beyond a reasonable doubt (to a statistically significant degree). (Wikipedia)