Reasons why academics should SEO their published work for search engines

by Dean Barker

academic seoIntro to Academic SEO

As a writer of a SEO research and testing blog on modern publishing, I am forced to stress two facts. Firstly, an increasing number of researchers use the net in their work to communicate with other investigators and to look for literature, and the world wide web is getting crowded. That’s the reason some people are beginning to look at the ways of earning their research more visible on the web. As you will see SEO is a set of a few ideas you ought to think about after completing work and which might enable you to get citations, downloads and views. It will only work if the book is interesting and nice enough. Academic SEO doesn’t substitute but supports content’s standard.

    • Why adding Keywords is so important

    • Keywords are crucial elements for search engines and recommendation tools such as Cora SEO Tools or SEO Surfers NLP editor. Disregarding this fact will limit the odds of gaining an audience on the internet. After completing work on paper or your book, you need to take a moment to consider choosing keywords. The simplest way of doing it is to just list the words which have been used frequently in the text. You should make certain you haven’t missed any of the significant provisions of your argument and then check they are relevant to your field. If they are not, try to substitute them with well-defined equivalent terms. Try to limit the amount of keywords to paper or your book to the most specific. After you have chosen the key words, add a few of the popular synonyms and abbreviations.
    • What is the intention behind a title

    • According to your findings build a rich title that’s still descriptive of informative and your material. Use Einstein’s razor: it ought to be as straightforward as possible but not simpler. Do not forget that the name is the first thing a prospective reader will see in search results. It should describe your study, and must contain key words. The title isn’t the place to express your soul. “Therapy X diminished mortality in Y disorder in a group of forty men” is a far better name than”Victory on an invisible enemy: success in combating disease Y with treatment X”.
    • Your Abstract is like your shop window to your article

      Write a concise and clear abstract which contains your key words and when possible some synonyms recognizable to non-professionals. It needs to be direct and simple. Describe the issue, methods, results and conclusions. When you’ve chosen them placement of key words should be easy.

    • Your articles body should contain enough keywords

      Make certain your keywords appear often, but not so as to annoy the reader and that the keywords are found in your article. SEO Surfer’s NLP edit can be an awesome tool for this. Bear in mind you’ve written this article for a human, not a search engine. Produce a”references” or”bibliography” section and link your references, if possible using a DOI number, but remember to adhere to the editorial requirements of your own publisher. You should also be certain that all images, tables and charts you’ve used are vector instead of raster ones (*.bmp, *.png, *.gif, *.tif, *.jpg are examples of raster objects which aren’t recommended). Search engines won’t be able to read them and the text within these charts won’t affect your position.

    • Where should you publish an academic paper to?

      Publish your work in an Open Access model. Choose a publisher who uses non restrictive licensing (this will allow your work to be resubmitted to a larger number of places on the web) and who is indexed by a big number of academic databases and search services, like CrossRef, Thomson Reuters’ Web of Science, Directory of Open Access Journals, etc. If you are about to publish a paper using SEO marketing choose a journal with a name that is relevant to the topic of your research (yes, a journal’s name is also important for SEO).

    • Publishing as a .PDF or to website page

      You should double check the pdf document of your article comprises all metadata like title, authors, etc.. You need to be able to find all this info in the”properties” section after right clicking on the record. The identical metadata should also be visible on the site that’s associated with the record (such as on a writer’s site or on your personal home one).

    • Your peers are a great resource for promotion

      Sharing your publish items across social media platforms is important in the holistic world of Googles search engine algorithm. Sharing via social media creates a SEO signal which can improve your overall search ranking. Furthermore, it is an effective method of promotion within the academic communnity. We highly recommend you post a link to your published work.


Beel, J. Gipp, B. Wilde, E. 2010 Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar & Co. doi: 10.3138/jsp.41.2.176

Kieńć, W. (2020). Why and how should you optimize academic articles for search engines? | Open Science. [online] Open Science. Available at: [Accessed 28 Feb. 2020]. (2020). 4 Ways publishers can make their academic journal articles more SEO friendly. [online] Available at: [Accessed 28 Feb. 2020].

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